Cookie Policy

1. Our approach

By default we use privacy-friendly, cookieless analyticsthat don't identify you and don't store cookies on your device. Any optional marketing or advertising cookies stay switched off until you accept them via our cookie banner.

2. Strictly necessary

We store your cookie choice locally in your browser so we don't ask again on every visit. This is essential to the banner working and requires no consent.

3. Cookieless analytics

We use Plausible Analytics and Vercel Analytics to understand aggregate traffic (page views, referrers, performance). These are designed to work without cookies and without collecting personal data.

4. Marketing & advertising (consent only)

If you accept, we may load measurement tools such as Google Analytics 4 and Google Ads conversion tracking, which set cookies. These help us understand which campaigns bring people to us. They load only after you opt in.

Cookies we may set after consent

• [_ga / _gid — Google Analytics — up to 2 years — analytics]
• [_gcl_* — Google Ads conversion — up to 90 days — advertising]

Owner: finalise this table once GA4 / Google Ads are wired in, listing each cookie, its purpose, duration and provider.

5. Managing your choices

You can accept or reject non-essential cookies from the banner when you first visit — reject is as easy as accept. To change your mind later, clear this site's data in your browser and the banner will reappear. You can also block cookies in your browser settings.

6. More information

See our Privacy Policy for how we handle personal data, or email hello@shpatikstudio.com.